From ArtStoreFronts blog: It’s all about less text, fewer clicks.

The internet is full of case studies that highlight the impact this simple change can have.

One of our favorites was run on the Vancouver 2010 olympic online store. They tested the single checkout page and found…

The single page checkout process was the clear winner and led to lower cart abondon rates. Successful completion rate for the entire checkout process increased by 257.26%. Overall site conversion rate increased by 0.54%. We also observed some unexpected improvements during this experiment, like an increase of 8.54% in the average order value!

The fewer steps you require your prospects to go through in order to checkout, the higher your conversion rates will be.

Rather than forcing your visitor to go through a series of steps to enter in their billing/shipping/credit card and select their shipping method, we do it all on one convenient page. This leads to less shopping cart abandonment, and therefore higher conversion rates.

From the order view in the sales report you already can see the images ordered, it would make a lot of sense to allow the admin to either select all or some of the images to deliver an archive of the images to the client. Currently there a few time consuming work arounds that are just patches. If I don't need to go to Lightroom to edit my images then I should be able to just deliver the images from Zenfolio with out having to jump through hoops.
One way: from the order report, select and download an archive for delivery to client via Dropbox or other cloud storage.
Second way: give the admin the capability to quickly create a download gallery from the order report so the client can download themselves.
Third way: add a setting to the gallery settings to allowed download of ordered images.

Past fulfilled orders need to be moved to the most obvious place, the Orders screen, there is a BIG fat button for Orders where I expect to find past fulfilled orders. Not the case, it's very misleading and time consuming to get to this screen. We have to follow a cookie trail by clicking, clicking, reading and then click on a link to find them past orders in the Selling Report. Bad UX, 3-4 extra steps to get to the report,

1-Click on orders, land on a s screen that doesn't tell you where the past orders are located.
2-Click on My Orders, here is the hint on where to find the past orders.
3-Click on Selling Reports

Why can't this be easier to get to on the Orders screen? Right under My Orders as "Fulfilled Client Orders"? As a menu option in Selling drop down?

I DON'T use the "download" option bc it doesn't have the step for the customer to agree to the Terms and Conditions. It take WAY too many steps when they purchase things! Surely it be 3 maybe 4. There are still WAY too many steps and I lose customers bc of this! Help Zenfolio!!! I really want to continue to stay loyal.

Currently it is an 11 step process for clients to purchase or download a high res image for free as follows:

1) Click on desired image
2) Click on 'Download High Res Image'
3) Click 'add to cart'
4) Click 'check out now'
5) Click 'check out now' again
6) Click guest checkout 'continue'
7) Click to agree Ts and Cs, Click 'continue checkout'
8) Enter name, email, click 'continue checkout' again
9) Click 'place order'
Wait for email to arrive
10) Click 'Download Page' link in email
11) Click 'Download to my computer'

Surely a few of these steps could be merged?
Ideally to a 3 or 4 step process.

So many of my clients use photos only on a social media/online presence. I would like to offer digital downloads with options to crop according to the aspect they need.

For example: My original photos may be cropped at 2x3.

But facebook and instagram prefer 4x5.

I would like to give them the option to download those files and they can crop accordingly to that aspect ratio at 2048px (the standard for social media).

Same with a square 1x1 crop or if they need it as a facebook banner at 16x9.

Then they could download the same image but with multiple sizes to be used for all their social media outlets.